Recently, there are some rumors claimed that Smart shopper in Malaysia is not a great revenue driver for online business. Despite the validity of the grapevine, let’s check out the importance of affiliate marketing to an online business and how much ROI it brings to vendors of digital goods.
As a matter of fact, the affiliate program has been proven in the software industry that when it is utilized correctly, 15-20 percent of total sales revenue is affiliate driven. In other words, it has done millions of business, and ordinary people become millionaires.
The Benefits of Affiliate Marketing
As an online marketer, you should know significant web traffic and how costly it can be to secure. The cost of Lazada cashback and other customer acquisition methods continues to increase.
As a business entity, you should always look for cost-effective, low-risk ways to increase your web traffic for your business. So, what can help you with this? Easy, leverage affiliate marketing, which brings numerous benefits:
- It brings a massive volume of web traffic.
- It helps your company to reach new customer bases in different countries.
- It helps to build critical relationships with high-volume affiliates.
In the end, affiliate marketing provides you with a unique opportunity for your business that was resulting in more site traffic, more prospect and most importantly, more revenue.
When a network uses a cost-per-acquisition (CPA) model, affiliates are commissioned based on its performance.
This is an excellent benefit for your company that allows you to work with all types of Zalora affiliate programs through paid search, social media, blogs, review sites, download portals, and so on. All of these affiliates are only paid after they generate sales.
The Challenges of Affiliate Marketing
1. Fraudulent Affiliate Activity
The main concern of affiliate marketing was a fraud and shady business. Well, you should know that there will always be fraudsters and suspicious activities. But how is this overcome?
By putting the right affiliate cashback program and review in place, your affiliate management platform should have fraud prevention teams that could monitor all the online activity for vendors and affiliates and have to report available.
If any fraud-activities are flagged, you could have the option to deactivate those affiliate accounts and halt the commissions.
2. The Cost of Affiliate Marketing
Moreover, other vendors often concerned with the cost associated with the Lazada affiliate program. Vendors should look to collaborate with other affiliate platforms that have a low set-up fee and also take a look at payment structures.
For instance, is the network charging on a percentage of gross revenue or percentage of affiliate pay-out? These are the most standard payment methods with affiliate platforms.
Moreover, you also could consider your affiliate commission structure. This may help you to create a tiered affiliate commission on online shopping in Malaysia.
Having the lowest value for newcomers or low performing affiliates and high commission available for your top-performing affiliates is vital. You need to map this out to make sure that these affiliates’ programs still produce a high ROI for you over the lifetime of the customers.
Affiliates are businesspeople too. They are not doing this as a hobby, but for a living. They are masters of internet marketing. They know how to drive online traffic and sales by using paid search, customer lists, and other online advertising skills.
On the flip side, they should be perceived as an extension of your own marketing activities. Fully utilize their knowledge – the more you work together, the better the results.
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